Brand Objective:

Monetize indie game publisher tinyBuild’s original stealth horror game through a consumer products licensing program.

Strategy:

Leverage the massive gaming focused social and Twitch audiences and create innovative gaming products geared to a dual aged consumer (11-14 and Adults).

Implementation:

Evolution secured 18 AAA licensees including Funko, McFarlane, Scholastic, Cryptozoic, GBG International, and UCC; and has full-scale gaming focused product programs at GameStop, Walmart and Target.

Results:

The Property has dedicated space in mass retailer plan-o-grams and continues to sell through at plan. Scholastic’s original fiction titles have sold over one million books to date and have four additional formats planned for release in 2019/20.