Brand Objective:

Transition the hit Netflix Original series from a TV focused property to a 365 fashion lifestyle brand while maintaining significant revenue from the console, mobile, and gambling category.

Strategy:

Developed and implemented a two-pronged consumer strategy to maintain the core TV themed products with a focus on gaming, while allowing new lifestyle-driver classifications to be solely dedicated to an assortment of fashion apparel, accessories, and other lifestyle products.

Implementation:

Collaborated with leading fashion brands IH NOM UH NIT and 40s & Shorties to create bespoke fashion apparel and accessory collections with corresponding pop-up stores and runway events. Launched a fashion brand in Europe with Nifra, a leading apparel licensee in Italy.

Results:

Cross platform games – mobile, console, tabletop and online gambling partners have enjoyed significant success with the Narcos brand. Fully branded pop-up stores and fashion apparel collections deliver unique consumer experiences. An Italian designed and made lifestyle apparel and accessory collection launched in Fall 2018 in 500 retail stores in the EU with product selling out. New Narcos Tequila and Cigar deals in process of coming to market in late 2019. All of this has been amplified by extensive consumer engagement via social media.