Our properties
The Evolution Effect
We’re Evolution — a boutique, full-service licensing and brand management agency.
Our team builds smart, strategic brand extension and collaboration programs that drive revenue, deepen engagement, and expand equity.
With expertise in retail, product design, and merchandising, we deliver bold ideas with thoughtful execution. Known for our out-of-the-box thinking, transparency, and seamless delivery — we make big things happen, the right way.
Where Brands Go to Evolve
Evolution is a global brand monetization and licensing agency. We amplify, protect, and extend pop culture properties throughout their lifecycle, unlocking new opportunities for growth and audience engagement. From strategy to execution, we evolve cultural relevance into long-term success.



Ahead of the Curve
Driven by proprietary technology, market insights, and years of industry success, we know what’s next. We continuously launch innovative products and experiences globally, keeping your property relevant, top-of-mind, and beloved throughout its lifecycle.
More Than Merch
Backed by deep category expertise, we unlock new commercial potential across every touchpoint. From mobile and retail to immersive pop-ups and global events, we bring brands to life through content partnerships, platform innovation, and powerful collaborations — creating lasting value across B2C and B2B.

The Evolutionaries
Don’t Just Take Our Word for It
“Evolution is the licensing industry’s Hall of Justice; the headquarters where superheroes of the licensing industry reside. The Evolution team is made up of pros who are passionate about pop culture and building and protecting brands. They are innovators that live in the white space, finding and building new opportunities by leveraging their successful expertise, experience and extensive connections across the business. The team is able scale to their clients needs and treats everyone like a AAA partner. I have had the pleasure of seeing them in action firsthand helping build other brands as well as bringing groundbreaking and innovative opportunities to fruition within my own team. If you are looking for success, then you want Evolution on your team.”
- Mike Gonzales
– Creative Director, Activision Blizzard Consumer Products
“Evolution has been a trusted and long-term partner to Gaumont Television for many years and have consistently exceeded our expectations as a master licensing agency. They are consummate entrepreneurs and strategic in their approach and execution. They help us to maintain the highest brand standards across many different product categories and partnerships, on a global scale. A brand such as Narcos that has difficult subject matter has not stopped the Evolution team from delivering significant revenue and high-quality licensing and promotional partners for our Consumer Products Business Unit.“
- Tim Stephen
– E.V.P Strategy and Head of Business and Legal Affairs U.S., Gaumont Television – Producers of AAA branded content for Netflix.
“The team at Evolution have been tremendous help in building our company’s retail and licensee relationships. They have strong ties to all the key players and are always thinking of ways to grow our business. I would recommend Evolution to any company that seeks to expand their licensing presence.“
- Brad Woods
– C.M.O, VIZ Media
“We have been very happy working with Evolution over the years. They have been instrumental in taking the Hello Neighbor IP and turning it into a transmedia franchise, from McFarlane Toys to over a dozen Scholastic books and graphic novels, the brand would not be where it is today without Evolution by its side.“
- Luke Burtis
– Managing Partner, tinyBuild games