What We Do Best

From launching iconic brand collaborations to negotiating complex IP deals, we handle it all. Whether you’re a brand looking to grow or a partner looking to align, Evolution offers full-service outbound and inbound licensing. We represent world-class properties and help extend them into new categories, channels, and experiences — backed by decades of expertise in strategy, legal, retail, and deal-making.

Outbound Licensing /Brand Representation:

Our outbound licensing services provides brand owners with 40+ years of industry expertise and relationships as well as the operational infrastructure to effectively extend their brands into new product categories and retail channels, globally.

We know what it takes to develop, maintain and protect a brand. Evolution provides a full spectrum of services including: strategic planning, licensing sales, business and legal affairs, project management, brand compliance and IP protection, finance and reporting, and retail development.

Strategic Planning

Licensee Prospecting

Business Development /Sales

Business Affairs / Legal

Project Management

Approvals / Brand Compliance

Operations / E-commerce

Finance and Accounting

Retail Development

Inbound Licensing /IP Acquisitions:

Our inbound licensing services provides a manufacturer (licensee) with the brand evaluation, business negotiation skills and access to the IP owners, to secure best in class rights for an intellectual property.

We assist and facilitate the complex deal making process including target IP identification, licensee capabilities presentations, negotiation of all commercial terms, and contract review & execution support.

IP Evaluation

Planning and Budgeting

Licensee Presentation

Deal Memo

Long Form License

Onboarding Call

Sales and Distribution Development Services

Looking to boost your sales and expand your reach?

Here’s how we can assist you:

    • New Channel Development: Expand into new channels of distribution within your current territories through our strategic sales and distribution partnerships.
    • Foreign Territory Expansion: Expand into new market territories through our strategic international sales and distribution partners.
    • Trusted Sourcing: Expand and strengthen your supply chain as you grow.

E-Commerce /Operations

Evolution offers clients end-to-end operations solutions to launch and manage a vertical D2C e-commerce operation. Including all merchandise planning costs, product ideation, sourcing, logistics, fulfillment, customer service, cash management, data analytics and reporting. All traffic drivers and marketing/advertising initiatives are managed by the client with input from Evolution.

IP Immersion

Planning and Budgeting

Confirmation of Priorities

Program Development

Deployment / Sales

Monitoring Campaigns

Ongoing Program Reviews