What We Do Best

From launching iconic brand collaborations to negotiating complex IP deals, we handle it all. Whether you’re a brand looking to grow or a partner looking to align, Evolution offers full-service outbound and inbound licensing. We represent world-class properties and help extend them into new categories, channels, and experiences — backed by decades of expertise in strategy, legal, retail, and deal-making.

Outbound Licensing /Brand Representation:

Our outbound licensing services provides brand owners with 30+ years of  industry expertise and the operational infrastructure to effectively extend their brands into new product categories and retail channels.  We know what it takes to develop, maintain and protect a brand. Evolution provides a full spectrum of services including: strategic planning, licensing sales, business and legal affairs, project management, brand compliance and IP protection, finance and accounting, and retail development.

Strategic Planning

Licensee Prospecting

Business Development /Sales

Business Affairs / Legal

Project Management

Approvals / Brand Compliance

Operations / E-commerce

Finance and Accounting

Retail Development

Inbound Licensing /IP Acquisitions:

Our inbound licensing services provides a manufacturer with the brand evaluation and business negotiation skills to secure best in class rights for an intellectual property. We assist and facilitate the complex deal making process, including licensee capabilities presentations, negotiation of all commercial terms, and contract review & execution support.

IP Evaluation

Planning and Budgeting

Licensee Presentation

Deal Memo

Long Form License

Onboarding Call

E-Commerce /Operations

Evolution can provide clients with an end-to-end operations solution to launch and manage a vertical e-commerce operation, where the client maintains the ownership of the customer data. 100% of the webstore operations are managed by Evolution, including all merchandise planning costs, product ideation, sourcing, logistics, fulfillment and customer service. All traffic drivers and marketing/advertising initiatives are managed by the client.

IP Immersion

Planning and Budgeting

Confirmation of Priorities

Program Development

Deployment / Sales

Monitoring Campaigns

Ongoing Program Reviews