Brand Objective:

Identify and secure specific licensed product categories, including mobile apps, to extend the Talpa brand (IP owner of The Voice Television show), into digital experiences.

Strategy:

Drive ongoing engagement with The Voice by delivering new experiences that deepen and broaden audience attachment.

Implementation:

Evolution sourced the best-in-class Karaoke app developer in the world to develop a branded The Voice Karaoke App. We negotiated a long-term worldwide license agreement with Yokee Music (a division of Stingray Music), and matched them with a best-in-class mobile User Acquisition Services Company to provide The Voice brand a multi million dollar annual UA funding solution for their new app.

Results:

The Voice Karaoke app now ranks in the top of the App Stores worldwide and is delivering significant revenue for all parties involved.