Identify and secure specific licensed product categories, including mobile apps, to extend the Talpa brand (IP owner of The Voice Television show), into digital experiences.
Drive ongoing engagement with The Voice by delivering new experiences that deepen and broaden audience attachment.
Evolution sourced the best-in-class Karaoke app developer in the world to develop a branded The Voice Karaoke App. We negotiated a long-term worldwide license agreement with Yokee Music (a division of Stingray Music), and matched them with a best-in-class mobile User Acquisition Services Company to provide The Voice brand a multi million dollar annual UA funding solution for their new app.
The Voice Karaoke app now ranks in the top of the App Stores worldwide and is delivering significant revenue for all parties involved.