Brand Objective:

Establish a world-class licensing program in North America to replicate the success experienced in Japan


By leveraging the brand presence across Hasbro’s master toy assortment, Nintendo’s DS game platform, Disney XD for broadcast and mobile apps developed by LEVEL5-abby, Evolution attracted tier one licensees and retailers to take on the brand.


In just under 9 months, Evolution signed deals with and thereafter brand managed 57 AAA licensees across apparel, accessories, home, housewares, novelty, games, toys, tech accessories, collectibles, publishing, paper goods, and HBA.


In 2016, Evolution was named the North American licensing agency for the Japanese consortium of LEVEL5-abby, Dentsu, TV Tokyo, and Nintendo for a boys anime series. Since, brand placed at all key retailers with multi-licensee dedicated shelf space and promotional endcaps / in-aisle feature space at Walmart, Target, and Barnes & Noble among others. Strategic marketing programs implemented at all GameStop stores with exclusive GWP and rebates for merchandise purchases.

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